Or, Everything You Wanted to Know About Team Sweat
(But Were Afraid to Ask)
LAUREN RESKIN, owner – or Lolo, was born in Miami and loved the city and the weather so much she never left. Music is in Lauren’s blood: her late grandmother, Joan Field, was a concert violinist who released records on Deutsch Gramophone and her late grandfather, Alan Reskin, originally opened Allegro Music House in 1961 making Lolo the second Reskin to open a music store in South Florida. Her father Charles is a Julliard graduate, professional trumpet player and composer. It’s also worth mentioning that Lolo is the great-niece of Alan Freed, the (in)famous 1950’s radio DJ and music promoter who coined the phrase “rock and roll.”
During high school, Lolo convinced the local Virgin Megastore to hire her 16-year-old punk ass and it was all downhill from there. She spent the next nearly six years selling CDs, DJing at and promoting club nights (Revolver, Plastik Fantastik, VICE, Poplife, Roll Out, Circa Saturdays…), working in college radio and booking shows in preparation to give her hometown the thing it needed most – a real live, community-oriented, indie record store.
Since opening in March 2005, Sweat Records has become an institution in its own right, and Lolo continues to be passionately involved in the local cultural landscape. She DJs, books shows, serves on the Florida Chapter Board of the Recording Academy, and is a member of Class VII of the Miami Foundation’s Miami Fellows young leaders program.
JASON JIMENEZ, partner/event manager is a Chicago native, a former Marine, a massage therapist, and half-Swedish-half-Mexican all at once. Jason is Sweat’s resident event-planner and party-starter. He’s also Miami’s dubstep impresario, running MiamiDubstep.com and the renowned GET LOW parties. He is very frequently mistaken for some people’s lord and savior, Jesus Christ.
EMILE MILGRIM, manager/music buyer is a Miami native with an insane, deep and varied knowledge of music, but especially blues/soul/r&b and “sad bastard music”. She is also the founder and owner of the awesome Other Electricities record label which puts out interesting albums from around the world. Emile collects cats, vinyl, and tattoos, and is basically a human version of Beer-chan. (Don’t worry, she only puts the promos in her pants.)
FARRAH FLEITMAN keeps it real! She probably should’ve been born a little earlier, but she keeps the ’90s alive forever in her heart. Don’t put her in a tiny backpack though, her taste in music runs wild and deep.
You can find ALE CAMPOS at Sweat when she’s not playing drums in lady thrashers Testökra!
About the Co-Founder-At-Large:
SARA YOUSUF‘s parents came to America from Pakistan with hopes of having a daughter who would overlook medicine to pursue a career in independent music retail. Sara moved to Miami from Detroit in 1998. In that time, Miami has enchanted her with its shady charm. She spent 5 years (1999-2004) as a disc jockey for the University of Miami’s college radio station, WVUM 90.5 FM. For the last 3 years of her tenure at WVUM, Sara hosted the popular drive-time “All Request Show,” which inspired her to provide Miami with a local music source worthy of its inhabitants. Sara graduated from UM Law in May of 2005, passed the frickin’ bar exam, and now works at the Miami Public Defender’s Office keeping our city’s residents out of jail and off the pipe. Sara is also a member of Emerge Miami, an organization that works to create a social network for activists (they meet Tuesdays at 7pm at Sweat), and pops back into the shop from time to time to teach origami and craft workshops.