About the Owners: 
LAUREN RESKIN (27), or Lolo as she’s more commonly known, was born in Miami and loved the city (and the weather) so much she never left. Music is in Lauren’s blood – her late grandmother, Joan Field, was a concert violinist who released records on Deutsch Gramophone and her late grandfather, Alan Reskin, originally opened Allegro Music House in 1961 making Lolo the second Reskin to open a music store in South Florida. Her father Charles is a Julliard graduate, professional trumpet player and composer. It’s also worth mentioning that Lolo is the great-niece of Alan Freed, the (in)famous 1950’s radio DJ and music promoter who coined the phrase “rock and roll.”
During high school, Lolo convinced the local Virgin Megastore to hire her 16-year-old punk ass and it was all downhill from there. She spent the next nearly six years selling CDs, DJing at and promoting club nights (Revolver, Plastik Fantastik, VICE, Poplife, Roll Out, Circa Saturdays…), working in college radio and booking shows in preparation to give her hometown the thing it needed most – a real live, community-oriented, indie record store.
Since opening in March 2005, Sweat Records has become an institution in its own right, and Lolo continues to be passionately involved in the local cultural landscape. She is honored to sit on the City of Miami Arts & Entertainment Council and has served on the Florida Chapter Board of the Recording Academy. Her currently weekly party is Fridays at The Vagabond where she DJs weekly from 10pm to midnight.
JASON JIMENEZ (30) is a Chicago native, a former Marine, a massage therapist, and half-Swedish-half-Mexican all at once. Jason is Sweat’s resident party-starter, and can be seen breaking it down at (((Shake))) Thursdays and Fridays at The Vagabond. He is very frequently mistaken for some people’s lord and savior, Jesus Christ.
About the Co-Founder-At-Large:
SARA YOUSUF‘s (29) parents came to America from Pakistan with hopes of having a daughter who would overlook medicine to pursue a career in independent music retail. Sara moved to Miami from Detroit in 1998. In that time, Miami has enchanted her with its shady charm. She spent 5 years (1999-2004) as a disc jockey for the University of Miami’s college radio station, WVUM 90.5 FM. For the last 3 years of her tenure at WVUM, Sara hosted the popular drive-time “All Request Show,” which inspired her to provide Miami with a local music source worthy of its inhabitants. Sara graduated from UM Law in May of 2005, passed the frickin’ bar exam, and now works at the Miami Public Defender’s Office keeping our city’s residents out of jail and off the pipe. Sara is also a member of Emerge Miami, an organization that works to create a social network for activists, and pops back into Sweat from time to time to teach origami and craft workshops.
